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The new multimedia ad campaign aims to whet pent-up demand while also reassuring the public of restaurants’ safety.

Loans will continue to be offered to small businesses for another five weeks, but Treasury Secretary Mnuchin had raised the possibility of using the remaining funds specifically to help restaurants.

Re-openings are being welcomed, but tentatively, and operators expect to be unprofitable through the end of the year.

The grants would be part of the National Restaurant Association’s Blueprint for Recovery, a direct-payment program that would be in addition to restarting the Paycheck Protection Program.